Our Consulting Services



   Digital Transformation
   SME Solutions
   Telecom VAS
   Experience Centers
   Digital Oilfields & Mining
   Digital Skills Academy

Profit from Our Experience

Stay Ahead in a rapidly changing digital world

Our consulting services focus on our customers' most critical issues and opportunities for growth: strategy, marketing, organization, operations, technology, transformation, digital, advanced analytics, product engineering and customer experience in Telco's, ISP's and Enterprises. We bring practical, hands-on, deep, functional expertise, but are known for our holistic approach and perspective: we capture value across boundaries and between the silos of any organization. We have a proven multiplier effect from optimizing the sum of the parts, not just the individual pieces.

Our world class senior consultants with cross functional experience come from various continents of the world specializing in applying practical experience and time tested practices, superimposed with the new Digital, AI, Data Sciences and RPA approach to deliver digital transformation in your business quickly and affordably.


Consulting to Excel in the Digital Economy !!

Digital Transformation

We dream, breath, live and execute Digital Transformation for our partners and customers. We continously strive in seeing opportunity and solutions, delivering real results leveraging thousands of man years of strategic and hands-on experience using the latest in best practices and technology. With over 90+ man years of strategic leadership experience in Telecom, Technology, Distribution and Industry Solutions, our unique approach and business model delivers quick results and turnarounds for our customers.

Our expertise extends from delivering platform and customized software solutions in areas such as Industrial IoT, Secure Value Added Services, IPTV, Cloud Automation, RPA, Data Sciences & E-Marketplaces to practical Consulting and Services in digitally transforming your business, offering your business an unfair advantage versus your competition.

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6 Steps to Digital Transformation

> Identifying the Transformation Objectives - As you progress from strategy to execution, it's important for the strategy to set the stake in the ground in terms of target business outcomes.
> Evaluate Tech Enablers Beyond SMAC - The next step is to be fully aware of, and leverage, the technology enablers in the market looking beyond the SMAC stack.
> Envision the future platform for Digital Business - Foundational technology enablers can be utilized to assemble a highly-virtualized, highly-distributed platform ecosystem of on-demand services.
> Building the Digital Services Lifecycle - Setup design, develop, deploy, manage lifecycle for digital services and continually evolve your digital services.
> Organize for Digital Business Innovation - Set Goals, evaluate enabling and disruptive technologies, workforce and policy frameworks to drive transformation.
> Execute an Agile Journey to the Future - Organizations need to take the journey to the future platform, while supporting and maintaining their existing applications and infrastructure, retiring some elements, modernizing-coexisting others and be integrated into the new platform.

Tranform from Pipe to Digital

"The paradigm shift to digital is well underway". The global telecoms industry landscape is changing faster than ever. Erosion of legacy revenue streams driven by over-the-top (OTT) competitors continues, forcing operators to consider new ways of remaining relevant to consumer and enterprise customers. While many have embarked on journeys to become digital service providers, the sector remains vulnerable to quickening shifts in terms of technology cycles, competitor actions and customer needs. The smart transformation dodges, navigates & builds ahead.

> From a Segmented to a Channelized Hybrid Approach
  Move to the Managed Model
  Introduce Smart Pipe and Mobility Propositions
  Build a Device Integrated Proposition Model
  Introduce Digital Services
  Deliver the SMAC Stack Marketing approach
  Build with Transformation Customer Experience in Mind

Bring Global Expertise to Local Challenges

From our vast experience in having delivered projects in 5 continents, we understand that each continent, country, geography, market, segment and vertical have unique characteristics and behavior. Our approach and solutions are tuned to keeping these differentiations in mind especially from a socio economic and political perspective and its effects on business in each speific theater.

Our experts have delivered projects in countries such as the US, Canada, UK, Germany, France, India, Singapore, Thailand, UAE, Qatar, Bahrain, Saudi Arabia, Egypt, Nigeria, Kenya, Morroco and South Africa to name a few notables.

We have covered key segments such as Government, Enterprise and Small Business solutions in addition to delivering projects in verticals such as Oil and Gas, Aviation & Logistics, BFSI and FMCG.

Last but not the least we bring global best practices to local requirments leveraging the vast experience and industry certifications our resources possess from having delivered projects globally.



SME Solutions

In any Economy SME's are a critical part of the GDP. They also account for the fastest growth of any segment and are easily approachable. However the fact remains that they are also the most underserved in all aspects of their business especially in Digitalizing.

Digitalizing a Small business results in several key advantages for the SME's business notably, lower cost of customer acquisition, expands reachability, opens new opportunities & markets, delivers better operational efficiency & control, and lowers costs.

Propositions for SME's however needs to be affordable, easy to buy & use, simple to scale, flexible & all encompasing. Delivering such propositions needs the ability to build a bouquet of world class solutions and customer experience suited to SME's. @Pinestraw our expertise is on building solutions and propositions that specifically suite the varied needs of SME's with products such as the SME Automation Suite that delivers end-to-end Digitalization for small business.

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All-in-One SME Automation

SME-in-a-Box is a One-Stop Solution for SME's with the digital tools necessary to run their business. It includesthe following functionality:

Internet Connectivity
> Workforce Mobile Plans
> Domain and Website
> Email, Collaboration and File Store
> E-Commerce Online Store with Integrated Payment Gateway
> Mobile Store App
> Retail POS Automation
> Accounting
> Inventory Management
> HR & Payroll
> Marketing and Demand Creation
> Forms and Workflow Automation
> SEO
> Completely Whitelabled for the SME

Smart Telecom Bundling for SME's

SME's needs for telecommunications services are diverse but simple, hence the propositions offers must be simple, affordable and scalable to their needs at they grow. Here are some simple factors needed to be taken into account while buiding their propositons:

> Affordable Voice + Data Bundles
> Closed User Group Communication Capabilities
> Secure Messaging and Collaboration bundles
> Select Roaming Bundles
> Traveller Data Bundles for SME Global Travellers
> Mobile Data and MiFi Bundles for the travelling or remote SME workforce

SME Enablers - Partner Hubs

While there are many industry councils and government support schemes for SME's they are seldom convinient to access or approach. Hence any initiative that makes it easier for them to provide access to government as well as allied services needed to run their business smoothly is welcomed, sought after and supported by the SME community. The SME Hub is such an initiative that brings together under one roof or physical location products and services that are needed for the SME's to run their business smoothly:

> Trade Licensing and Registration
> Immigration and Visas
> Telecoomunications
> Office Equipment
> Banking and Finance
> Office Electronics and Computing
> Legal Services
> Advisories and Consulting



Telecom VAS

The global mobile VAS market accounted for US$ 53.89 Bn in 2018 and is expected to grow at a CAGR of 11.54% over the forecast period 2019-2027, to account for US$ 141.35 Bn by 2027. Growth in recent years in the mobile VAS market is primarily driven by the increasing need for digital content creation across industries such as animation, graphics, designing, medical & healthcare, education, banking, and retail among others coupled with the need to drive the revenues for the telecom operators, and the advent of OTT players.

With the evolution of bearer services (simply a carriage of other services or dumb pipe) becoming marginalized, the payload itself becomes the value and the simple carriage of data becomes a marginalized commodity. With this development, Value-added Service (VAS) applications become much more important to the network operators. With the marginalization of bearer services, there will be a growing dependence on Value-added Service (VAS) applications for initially top line revenue growth (as data growth tapers off and margins are squeezed) and then for margin growth as bearer services become a cost-plus commodity.

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Secure & Increment Growth

With the manifold increase in digital threats and vunerabilities of business and digital assets, a key area for Enterprises to focus on is the stregthening of their security processes and tools. This presents a huge opportunity for Telco's to offer a host of Secure Value Added Services delivered on top of their offerings to create incremental growth opportunities. Some innovative secure VAS offerings are listed below that are offered through PineStraw VAS services:

> Secure Collaboration and Messaging
> Vulnerability Assessments
> MDM
> Surveillance as a Service
> DDoS Protection

Incremental Revenue & Wallet Share

With ARPU's flattening and margins declining Telcos are turning to offering innovative VAS services to augment their revenues and build stickiness and wallet share. At Pinestraw we bring several unique value added services that Telco's and ISP's can launch to offer their customer added value solutions while increasing their wallet share with their customers:

> Rich Media Messaging
> Health-IoT-Wellbeing
> Mobile E-Stores
> Mobile Advertising
> Mobile IPTV

Enhance Brand and Revenue

Marketplaces are popular online shopping platforms, as customers are attracted to the large number of products available, typically at lower prices and from local merchants. The world's largest, operated by Alibaba and Amazon, dominate the industry, but there are a number of marketplaces, many of which sell products in a particular retail category, that are growing sales at a rapid pace. Over 2.2 trillion dollars were generated by marketplaces in the last 5 years and it is growing at a hefty 18% CAGR. For Telco's, ISP's, Insurance companies and retailers marketplaces are a great tool for building/leveraging partner ecosystems and deliver sales. The Pinestraw Marketplace genie is a fully customizable and ready to run hosted marketplace that delivers all the functionality that a robust marketplace engine would need and we would consult, customize and deliver key aspects of the marketplace such as:

> Product Categories
> Customer Journey
> Buying Experience
> Logistics Partner Integration
> Payment Gateways and Mobile Wallet Integration
> Customization and Development of Portal
> Go-to-Market Consulting



Experience Centers

With the advent of the digital economy and the dynamics changes in the business landscape, more and more customers are looking to transform their business through digital. Under these circumstances it becomes necessary for customers to seek solutions through OTT providers, System Integration partners or Telecom providers for such solutions. In this world of touch and feel, POC's and trials, it becomes necessary to showcase such capabilities for customers to experience in a controlled and branded environment.

Today retail stores and shops are turning into Experience centers (much like when Apple introduced with its first AppleStore) and the same concept have evolved into the corporate world with Experience or Briefing Centers. @Pinestraw we have extensive experience in designing & building experience centers for Telecom and Large Corporate Enterprises. We also assist in the BOT models for customers preferring to outsource the operations as well.

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Experience is the Proposition

It's no longer enough to brief customers on a company's vision or court prospects with a verbose sales pitch. As audiences have become more savvy, diverse and informed, we recognize that customers want more than to be talked to - they want an experience that feels both personal and authentic. As a result, the traditional briefing center has become an immersive space that connects customers to the brand. An experience center is a huge reflection of the brand and hence needs to reflect not just the way the brand interacts with its customers but also what needs to be functionally achieved at the center. It brings the functional, target market, technologies and experience together to showcase the brand and the propositions. There are some key elements to consider when building an experience center:

> Vision and Mission
> Target Customers & Segments
> Technology Domains to Include
> Functional Elements
> Infrastructure Needs
> Flow and Experience
> Brand Reflection
> Technical Design

Leveraging Partnership Strength

"When a customer enters a CEC they should begin to understand the connection being made and the potential of the partnership being forged by the experience". Experience centers are also built by leveraging partnerships in the industry that are complementary and also enhance the brand using a concept called "Digital Experience Design (DXD). Experience

> Experience Partnerships
> Service Partners
> Development Partners
> Infrastructure Partners
> Resource Partners
> Content Partners
> Technology Partners

Execution Excellence

Build consists of elements such as:
> Building of Infrastructure
   Including the Civil, Electrical, Interior and Cabling
> Building of Individual Exhibits
   Welcome Area, Auditorium, Journeys, Tech Exhibits & Tech Cafes
> Creation of Marketing Collaterals
   Videos, Presentations, Kiosks Material and Brochures
> Creation of Brand Aspects
   Website, Digital Marketing, Merchandising, Giveaways & ATL/BTL advertising

Operations consists of elements such as:
> Develop the SOP Manual
   Visitor Experience, Safety, Security, Leads & Resource Management
> Hiring & Training Resources
   Hospitality, Technical and Merchandisers
> Maintenance, Updates and Upgrades of Exhibits
   Civil, Electrical, Software & Hardware
> Sales and Leads Management
   Lead Farming, Followups, Sales Pipeline Management and Reporting
> Visitor Management, Safety and Security
   Scheduling, Registrations, Hospitality, Follow-ups & Physical Safety/Security



Digital Oilfields & Mining

The World is seeing a manifold increase in global consumption for commodities such as Oil and Minerals due to upward trends in urbanization and industrialization. Globally these industries will tend to grow, but there are enormous challenges facing this industry needing to constantly optimize their cashflow, have access to huge capital and increase productivy to keep pace with growth and drive profits. This necessitates these industries to constantly focus on improving operational efficiency to stay ahead of the curve.

Digital solutions can help mining companies reduce complexity and optimize business and operational performance. Digitalization also could generate huge oportunities and savings in reducing CO2 emissions from an environment perspective and workforcase safety. Digitalization occurs primarily around 4 key innvation pillars in the Oilfield and Mining industry viz; Production Optimization, Improving Value Chain Efficiency, Asset Performance Management & Workforce Transformation. @Pinestraw we focus on key digital solutions to drive transformation in this sector through Connected Fields & Mobility, Cloud Technologies, Sensing (IoT), Analytics & Security.

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End-to-End Connectivity

All Digital feilds projects start with the primary need to extend connectivity to all corners of the field. Whether it be the HQ, Command Center, Oil Wells/Mine field, Remote Workers, Cameras, IoT Sensors, Drone Cameras, Offshore Barge/Ships, Ports or moving assets all assets need to be digitally, safely and securely connected. To establish this task one needs to look at the most optimum, scalable, affordable and flexible medium to support all the varied connectivity needs of the business as follows:

> Small Cell LTE
> Virtual Wireless Fiber
> Optical Fiber (where possible)
> Microwave Backhaul

A combination of all of the above technologies will establish an end-to-end connected field affordably and safely.

Ushering Era of Connected Fields

Agility in the oil and mining field translates into the ability to respond to events, improve the value of assets, and manage change effectively. Digital automation is expanding in the field of Oil and Gas exploration and Minefield operations as advanced drilling control systems increasingly move processing power and decision making to the very edge of the activity. Wells and Mines fitted with sensors are beginning to diagnose their own settings based on their activity level and the activity of those around them. Contrary to popular perception, the exciting promise of oil and mining field cognitive automation is not about displacing the things humans do, but enabling those that humans can't.

Most of the data collected by Oil and Gas / Mining operators is wasted - often referred to as "digital exhaust". However, now, IoT is changing the equation. With end-to-end IoT managed services, deployed through fully enabled IoT platform that provides a secure environment, enabling new and creative avenues to data collection, analytics, enhance collaboration and deliver service. With IoT as the backbone, service partners such as Pinestraw are re-thinking our approach to services, pushing oil producers and miners to reconsider how best to work with their service partners.

Secure Command & Control

Today's critical operations and process plants face increasing challenges in personnel, technology and management organization. To remain profitable or even viable, companies must address all of these areas. One method that can help is integrated operations or Command Centers (iOps or CC). IT integrates all critical functions into a single command and control mechanism that exchanges critical alerts and information and relays intercept and response from a single centralized command and control infrastructure. iOps or CC's typically bring the following elements together into the centralized consoles:

> Network Operations Center
> Security Operations Center
> Asset Management Alerts
> Surveillance Alerts
> IoT Alerts
> Access Management Alerts



Digital Skills Academy

Digital Skills Survey's usually find that between 52%-74% of organizations are involved in a digital transformation. This means that the roles, workplaces, workflows, and skill requirements are changing and fast. What does this mean for you, your team, and your company? And how do you prepare for the digital changes to come? Several trends in Data, Design, Development, Marketing, and Product Management show that what worked 2 years ago not longers works today. In face everyday there are significant changes in the marketplace and the workplace to need workforces to sharpen their digital skills for the coming times.

As the industry prepares to drive digital transformation initiatives, companies are looking to enhance their approach to reskilling their workforce, hiring strategies, processes, new technologies and building a digital-first culture ready to adapt to the pace of technology. Pinestraw's Digital Skills Academy provides the training needed to reskill and retrain our customers workforce to be ready to address this new paradigm shift in today's Enterprise.

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Non-Linear Design Thinking Labs

Pinestraw's Design Thinking approach provides a solution-based approach to solving problems. It's extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing. It follows the steps below:

> Empathise
> Define
> Ideate
> Prototype
> Test

Pinestraw's team will create the environment and mediate/facilitate these non-linear design thinking sessions while bringing our own templates and design thinking algorithms to the outcomes.

Workforce Readiness for Digital Economy

As Enterprises, Telecom providers and ISP's move towards digitalizing their organizations their workforce needs reskilling to perform and deliver value in the new digital organization. This needs the workforce to learn new digital technologies and tools, understand and apply design thinking methodologies and engage/train their channels to deliver for them. Som of the key skilling areas cover:

> Design Thinking
> Digital Marketing
> Product Design
> Customer Experience
> Big Data Analytics

Digital in Action

One of the key areas that needs addressing during design thinking and transformation is the ability to test and work with ideas and tools before implementation. Design and Performance labs are a key part of an enterprise organization transforming into a Digital enterprise. A performance lab among others comprises of the following:

> IoT Lab
> Cloud Factory
> AI Lab
> Robotics Process Automation Lab
> Analytics Factory
> Project/Program Office

Our Product Offerings

We specialize in delivering customized digital solutions and platforms to Telecom's, ISP's, Enterprise and SME's in an unique commercial model driven by quantifiable results.

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Secure VAS

A hypersecure, military grade offering delivering a collaboration platform combining functions similar to WhatsApp, SnapChat, Push to Talk and SIP Client built into one feature rich mobile app augmented with cloud video surveillance.

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Industrial IoT

Offering a unique approach to Industrial IoT through a scalable, hosted, open source IoT Platform delivering specialized bundled applications for Connected Fleet, Mobile Workforce Management and ElderSafe for senior citizens

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Digital

Offering a host of Customized and Turnkey Solutions driven to transform business through cloud and hybrid hosted applications in E-Commerce Marketplaces, SME Automation Suites, Smart Learning, Smart Health, Smart Cities & Smart Office.

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Consulting

World class consulting services by C-Level executives with hands-on experience in Telecom Value Added Services, Digital Transformation, Customer Experience, Product Engineering & Services covering IoT, AI, Blockchain & Data Sciences.

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